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Recommended Reads: May 2013

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Horse’s Head in a Trademark Owner’s Bed

DMi Partners COO, James Delaney, comments on the potentially nefarious nature of the Internet Corporation for Assigned Names and Numbers (ICANN)’s new Trademark Clearinghouse (TMCH) tool.

Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

Marketing Land breaks down the growth of digital ad revenue in 2012.

Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign

The Marketing Experiments Blog outlines three ways to optimize PPC campaigns.


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